After creating your restaurants and outlets, you'll need to add menus and items, then we'll review them and take them live within 48 business hours. To ensure no delays you need to make sure that the content of your menus and outlets complies with our content guidelines below.

1- Outlet & Menus Key Terms:

1-1 RMS “Restaurant Management System”: is the tool where you can add your restaurant(s), as well as add and edit your menus & items, also you can view payment details and sales performance.

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1-2 Outlets: 

• Outlet: is each individual branch of your restaurant located in a specific area. For example, you could have two outlets of "Pizza Social", one in Dubai Mall, and the other in Business Bay.

Every outlet includes: 

1- Outlet Details:

• Name in English Shown to Customers
• Name in Arabic Shown to Customers
• Phone Number to be used by noon Customer Support
• Store Manager Phone Number.
• Name of outlet to be used internally. This name will be used in Order Manager and it usually consists of the restaurant name and branch location. 

2- Outlet Location:

• Address pin on Google Maps & Address to be used by Rider (can include any additional pick-up instructions e.g. Please pick up from backdoor or go inside "X" Kitchen or Beside XYZ store or Shop if applicable).

3- Outlet hero image: This image will be used to represent your outlet in our search results and home page

4- Outlet Banner image: This image will be used on the top of your outlet page.

5- Menu: The menu linked to this Outlet (An outlet can only be linked to one menu at a time).

6- Dietary Restrictions: these are the specifications/restrictions of the food you are offering, for example, "Gluten Free" or "Vegetarian", etc. Dietary restrictions are relevant to the customer search experience, as they have the ability to filter according to their preferred diet.

7- Average Cost Per Person: an approximate value that represents the average cost of consumption of your food and beverages. It reflects on the consumer app as a number of dollar signs ($) depending on the price of your food and beverages (can be calculated based on an average of 2 appetizers + 2 mains + 2 beverages + 1 dessert).

8- Average Preparation Time in Minutes: the average time required for food preparation. It'll be displayed in the outlet info box, and the outlet page on the consumer app as the processing time is an important decision factor for customers. It’s very important to always respect it.

9- Cuisines: on the consumer app, your restaurant cuisines will appear on the homepage of your outlet right under your banner, and in the outlet info box. Cuisines are important when customers perform a search by cuisine or apply a cuisine filter. You can select up to 5 cuisines. The order of selection is important as only the first 3 cuisines will be visible for your outlet, the rest will be relevant to the search experience.

The three main cuisines should be selected based on the below criteria: 

    a) The 1st represents 50% of the menu items.

    b) The 2nd represents 30% of the menu items.

    c) The 3rd represents  20% of the menu items.

10- Opening Hours: the restaurant's daily opening hours. 

For more details on creating your restaurants & outlets please visit our help center page here. 

1-3 Menu Maker: 

• Menu: is simply the menu of the restaurant. You can create one or multiple menus which you can choose to link to your outlet(s) at your convenience. Examples of menus can be; "Everyday Menu", "Ramadan Menu", "Weekend Menu", etc. Also, you can check the menu status. 

• Categories: are sections within a menu, such as "Breakfast", "Desserts", "Mains", "Combo Meals", "Drinks", etc. Categories allow you to layer your menu to provide clear segregation of items and optimize the customer browsing & search experience.

To edit, delete, or hide a category click on the 3 dots next to each category name. 

• Item: an individual component of a category, and it is referred to as one unit (even if composed from more than one element). It could be a food or beverage item, a combo meal, a meal box, a snack, etc. Customers can add an item quantity according to their needs.

• Modifier groups & modifier items: "modifier groups" contain different "modifier items" that belong to the same type, and which allow the customization of an item. For instance, "Sauces" is a modifier group, and it would contain "modifier items" such as "Mustard", "Mayonnaise", etc. A customer could customize a burger (item) with extra cheese (modifier item).

For more details on creating menus, items, and modifiers please visit our help center page here.

2- Outlet Content Guidelines:

2-1 General Guidelines:

1. Outlet content must have correct grammar and capitalization.

    Correct Format                                              Incorrect Format 

     2. Outlet name must be accurate in both English and Arabic (spelling, spacing, & grammar)

     3 .Cuisine tags of an outlet should match the restaurant's cuisine. Multiple cuisines can be added but only the first 3 selected cuisines will be visible on the outlet.

     4 .Outlet cuisines should be in the following order:

• Type of Cuisine (eg: Fast Food, Continental, Healthy Food….)
• Type of Food (eg: Asian, American, Lebanese,....)
• Speciality Items Of the Restaurant (eg: Burgers, Kebab, Sushi,...)

    5 .The average cost of an outlet shouldn’t be higher than other aggregators. 

    6 .The outlet name shouldn’t include “Restaurant” or any extra details e.g Location (XYZ Express - Dubai Marina)

Note: An exception is granted for restaurants created under different PIDs to identify the area.

    7 .It’s recommended to have the Outlet name less than <35 characters as the app configuration truncates the name after 36 characters on the home page.

Incorrect Format

2-2 Outlet Hero/Banner Image:

1. Only high-quality appealing images of a dish can be approved as a banner or hero image

• Accepted picture format and size:

Picture format: JPEG, and PNG

Picture size: 1080 x 492

2. Low-quality images or logo images can’t be used.

3. Non-food images can’t be used.
4. The banner or hero image should match the outlet's cuisine.
5. Images containing watermarks or write-ups/text of any kind can’t be used.
6. Graphic designs, cutouts, or collages can’t be used.

3- Menus Content Guidelines:

3-1 General Guidelines:

1. Item names, descriptions & modifier groups must be available in English and Arabic language.

2. Item names, descriptions & modifier names must be correct in English and Arabic (Spelling, Spacing, and grammar).
3. Prices must be less than or equal to other aggregators .
4. Modifier Group must be configured as per the item's description. Example: when creating a modifier for Drinks it should be named “Your Choice of Drink”. 
5. Non-Halal Items (Pork ingredients and Alcoholic beverages) cannot be listed on noon Food.

6. Non-core Food stores e.g. Grocery shops, Butchers, and Gift shops cannot list non-food items on noon Food. However, Cooked food Restaurants that offer these items as bundles or modifiers can be approved. 
7. Frozen food, uncooked/ready-to-cook, and raw meat cannot be listed on noon Food (Except for Sushi and BBQ Kits).

3-2 Item Names and Descriptions:

1. Item names must follow the correct capitalization format “Chicken Shawarma” using capitalized first letters.

2. Descriptions must follow the correct format “Chicken Shawarma, fries, pickles and garlic paste in Arabic bread” with accurate capitalization, grammar, & punctuation. 

Incorrect Format

Correct Format 

3-3 Item Images:

1. All images must be of good quality. Blurry or low-quality images are not allowed.

Accepted picture format and size:

Picture format: JPEG, and PNG 

2. Images with text, logos, and black backgrounds are not acceptable.
3. Zoomed-in or cropped images are not acceptable. 

Incorrect Format

Correct Format 

3-4 Listing Categories:

1. It’s preferred to have the main categories at the top of the Menu (discount offers, breakfast, and appetizers). The beverages category shouldn’t be at the top of the menu (Soft drinks and juices).
2. If any additional offer categories or specials are added such as ‘Deal of the Day’, or ‘Yellow Friday Sale’, they should go at the top of the list.

 Incorrect Format

Correct Format 

3-5 Item Modifier Pricing:

1- Add Ons/ Extras/ Make it a meal/Combo etc. should be optional therefore the minimum number of items should be “0”.

2- In case the Main Item has more than one size or portion e.g. “Small/Medium/Large” then the main price should be “0”.

3- The modifier group must be configured as per the item's description e.g.“Your choice of 1 drink” Here the modifier group must be configured to a minimum selection of 1 item which helps the customer to select one item only from the list.

  Selection of modifier groups:

Configuration of modifiers: